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If you keep your vassals' troops engaged in combat for too long, they'll grow resentful, but if you send your child to be educated with them, you'll earn a significant amount of goodwill. Everyone in your chain of command has their own agenda, which creates a constant back and forth between you and your underlings. Each territory you hold is like a semiautonomous state unto itself, with your vassals (bishops, counts, and the like) supplying you with tax income and troops only if their opinion of you is high enough. Nurturing these relationships is a delicate but highly rewarding process, thanks to how well Crusader Kings II reflects the slippery nature of feudal rule during the Middle Ages. With no tangible win state, you'll need to come up with your own goals, like uniting the Iberian Peninsula under Spanish rule. Even personal maladies you were born with will carry a lifetime of social stigma if you happen to be one of those unfortunate souls afflicted with a clubfoot or a hunchback.
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Have you broken a peace treaty with an emir lately? Expect your standing to drop considerably in the Muslim territories of North Africa.
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Have you been ruling steadily for 50 years? Your constituents will respect you mightily if so. These opinions are an indicator of how easily you can rule over and interact with them, with dozens of factors at play. Every character in the game has an opinion of you displayed as a single number, ranging from 100 (glowing adoration) to -100 (bitter hatred). The way you deal with these subordinates is a critical part of your success because what makes Crusader Kings II special is its focus on the value of personal relationships. Each has its advantages and disadvantages: picking a powerful empire grants you more military and financial resources, but it also saddles you with a collection of barons, dukes, and counts whose ambitions aren't always aligned with your own. After you choose a starting point somewhere between 10, you play as any head of state from the ruler of the Holy Roman Empire to the king of a tiny territory long since absorbed by a larger nation.
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Your job is simply to take the patchwork of feudal states that comprise Europe and the Mediterranean during the Middle Ages and expand your power however you wish. There's no tangible goal to be found in Crusader Kings II.
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